The Howdy Glossary

The Enterprise Mashup Markup Language (EMML) is a specialized markup language designed to streamline the creation of enterprise mashups by integrating data and services from multiple sources within an organization. Developed by WSO2, EMML simplifies the development process through visual tools and basic code snippets, reducing the need for extensive programming skills or detailed API knowledge. This approach allows business analysts and non-technical staff to actively participate in application creation, fostering collaboration and efficiency across different roles within enterprise environments.

EMML's domain-specific nature makes it particularly suited for enterprise settings, offering unique features that facilitate the integration of diverse data and services. By providing visual development tools and simple code snippets, EMML minimizes reliance on complex programming skills, enabling broader participation from non-technical team members. This design promotes effective collaboration between technical developers and business analysts, enhancing overall efficiency in developing enterprise mashups. The language stands out as a user-friendly solution that simplifies the integration process while fostering inclusive teamwork across various roles within an organization.

Despite facing competition from other technologies like IBM Mashup Center, Microsoft Power BI, and Oracle Application Express—which also aim to simplify enterprise mashup development—EMML distinguishes itself with its focus on accessibility and collaboration. Its domain-specific markup language is tailored specifically for creating mashups in an enterprise context without requiring extensive coding expertise. By emphasizing user-friendly interfaces and collaborative tools that empower non-technical personnel alongside technical developers, EMML presents a strong competitive advantage in facilitating more efficient application development processes. It effectively supports diverse organizational roles contributing to the development of integrated applications within enterprise environments.