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Episerver (Now Optimizely)

Optimizely is a digital experience platform created by the merger of Episerver and Optimizely. The platform lets users manage content, optimize digital marketing efforts, conduct A/B tests, and personalize user experiences in real time. With integrated content management software (CMS) and an AI-powered optimization engine, the platform empowers businesses to create engaging multi-channel customer experiences. In addition to this personalization ability, the Optimizely suite supports e-commerce functions through product cataloging and merchandising tools within its CMS interface.