The Howdy Glossary

Optimizely is a digital experience platform created from the merger of Episerver and Optimizely, combining content management, e-commerce solutions, A/B testing, and digital optimization into a single solution. The platform's integration with an AI-powered optimization engine allows businesses to create real-time personalized user experiences across multiple channels. Features include content management software (CMS), product cataloging, merchandising tools, and other functionalities aimed at enhancing customer engagement and driving conversions.

Facing competition from major players like Adobe Experience Manager, Sitecore, Acquia, and Kentico, Optimizely distinguishes itself by offering a comprehensive suite that merges CMS capabilities with advanced digital marketing optimization tools. Its AI-powered features enable data-driven decision-making for real-time personalization while providing seamless integration of e-commerce functionalities within the CMS interface. This unique combination helps businesses enhance customer interactions efficiently across various digital platforms.

Designed to cater to a broad spectrum of users including marketers, content managers, e-commerce professionals, and digital experience teams within different industries and business sizes; Optimizely facilitates efficient content management along with optimized marketing efforts. Marketers can utilize the platform for personalization strategies while e-commerce professionals benefit from features like product cataloging to drive sales conversions. Ultimately intended to improve online presence and foster business growth through tailored digital experiences; Optimizely offers robust analytics alongside user-friendly interfaces ensuring increased customer satisfaction and loyalty.