Fathom Analytics Cloud was launched in 2018 as a response to increasing concerns over user privacy and data protection. It was developed to provide website owners with essential analytics while respecting user privacy, avoiding the use of cookies, and ensuring compliance with regulations such as GDPR and CCPA. The service aimed to offer a simplified and ethical alternative to traditional analytics platforms.
Fathom Analytics Cloud
Fathom Analytics Cloud is a privacy-focused web analytics service that provides website owners with insights into visitor behavior while ensuring user privacy. It offers real-time data on website traffic, page views, and user interactions without using cookies or tracking personal data, making it compliant with privacy regulations like GDPR and CCPA.
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About Fathom Analytics Cloud
Strengths of Fathom Analytics Cloud include its strong focus on user privacy, ease of use, compliance with privacy laws, and fast performance. Weaknesses may involve limited features compared to more comprehensive analytics platforms and potential challenges in custom reporting. Competitors include Google Analytics, Matomo, Plausible Analytics, and Simple Analytics.
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How to hire a Fathom Analytics Cloud expert
A Fathom Analytics Cloud expert must have skills in web analytics interpretation, understanding of privacy regulations such as GDPR and CCPA, proficiency in implementing and configuring analytics tracking on websites, and the ability to analyze traffic data for actionable insights. Familiarity with JavaScript for integration purposes is also beneficial.
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