The Howdy Glossary

FreeWheel is an ad server software specializing in managing and delivering digital video content, both on-demand and live streaming. It helps publishers by optimizing their video ad revenues through precise ad placement within content, reliable performance tracking, and seamless delivery across various devices. The platform also includes features for effective inventory management and fraud prevention, ensuring a secure and efficient digital advertising environment.

Founded by Doug Knopper and Jon Heller in 2007, FreeWheel was acquired by Comcast in 2014. Since its acquisition, it has grown into a significant player in the digital video advertising industry. The software’s unique capabilities focus on maximizing revenue for publishers through advanced tools for ad placement optimization, comprehensive performance tracking, and robust cross-device delivery solutions.

In comparison to competitors like Google Ad Manager, SpotX, Brightcove, Roku, and Comcast's One Platform, FreeWheel stands out due to its tailored features specifically designed for the complexities of digital video advertising. These include precise ad placement within content, accurate performance monitoring systems, seamless multi-device delivery options as well as substantial controls over inventory management and fraud protection. This specialized focus allows FreeWheel to provide an all-encompassing solution that maximizes revenue opportunities while simplifying operational processes for publishers and advertisers alike.