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Google Ad Manager

Google Ad Manager is an ad serving platform for digital publishers and advertisers. The platform provides control over the delivery of ads across different channels, devices, and formats. Google Ad Manager also offers features such as ad inventory management, ad targeting options through audience segmentation capabilities or contextual targeting algorithms, and performance metrics reporting. It integrates with other Google products like Ad Exchange and Adsense to help users maximize their advertising revenue while minimizing inefficiencies in campaigns.