The Howdy Glossary

Gremlin Social is a social media compliance and marketing software tailored for the financial services industry, enabling institutions to manage social profiles, schedule posts, and analyze performance while adhering to industry regulations. The platform features pre-approval workflows, audits, communication archiving, and policy enforcement settings to protect brand reputation on social networks. It was founded by Erik Bower and Jeff Gasser in 2011 with a mission to help financial institutions leverage social media effectively without compromising on compliance standards.

The software offers unique functionalities such as pre-approval workflows for content review before publication, audit capabilities for monitoring activities, and communication archiving to meet regulatory requirements. Policy enforcement settings ensure adherence to internal policies across all social profiles. Competing against other providers like Hearsay Systems, Actiance, Smarsh, and Social SafeGuard, Gremlin Social differentiates itself with its comprehensive compliance solutions specifically designed for the financial sector. Its user-friendly interface and advanced analytics further enhance its value proposition.

Gremlin Social's specialization in the financial services industry gives it a competitive edge by addressing specific regulatory challenges faced by these institutions. Its commitment to ongoing innovation and strong customer support strengthens its market position. Intended users include social media managers, compliance officers, marketing teams within financial organizations who manage their social media presence while ensuring compliance with industry regulations. Gremlin Social empowers these professionals to navigate the complexities of social media marketing securely and efficiently while maintaining regulatory adherence.