The Howdy Glossary

Heap is a business intelligence software that automates web and mobile data capture, enabling users to explore, analyze, visualize, and act on customer insights within a single platform. Founded by Matin Movassate and Dan Robinson in 2013, Heap was designed to simplify data analytics and make it more accessible for businesses of all sizes. The platform provides reporting features that help companies understand user behavior on their websites and applications without the need for manual tracking setup.

Heap's unique features include an automatic data capture mechanism that eliminates the necessity for manual tracking setup, making it easier for users to collect and analyze valuable customer insights. The platform allows seamless exploration and visualization of data within one interface, enhancing user experience and facilitating data-driven decision-making. Its reporting capabilities are tailored to help businesses gain a deeper understanding of user behavior across web and mobile platforms, offering actionable insights to optimize customer experiences and drive growth.

Heap competes with other analytics tools like Google Analytics, Mixpanel, Amplitude, Kissmetrics, and Adobe Analytics. While these competitors offer similar functionalities for analyzing business data to inform decisions based on customer insights, Heap distinguishes itself with its automatic data capture feature which simplifies the process significantly. Moreover, its integrated platform allows users to explore and visualize data easily without switching between tools. This user-friendly approach helps businesses save time while deriving meaningful insights from their collected data effectively. Designed for organizations of all sizes seeking efficient solutions for capturing web and mobile interactions analytically without complex setups—small startups as well as large enterprises can benefit from using Heap to make informed decisions that enhance operations and promote growth.