Looker Studio was developed as a data analytics and visualization platform designed to help businesses explore and analyze their data. It was created by Looker, a company founded in 2012, with the aim of providing a more intuitive and collaborative approach to business intelligence. Looker sought to simplify data exploration and reporting, enabling users to make data-driven decisions more effectively.

Strengths of Looker Studio include its user-friendly interface, robust data modeling capabilities, and seamless integration with various data sources. Weaknesses might involve a steep learning curve for complex features and potential performance issues with large datasets. Competitors include Tableau, Power BI, and Qlik Sense, each offering similar data visualization and analytics capabilities.

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How to hire a Looker Studio expert

A Looker Studio expert must have strong skills in SQL for data querying, proficiency in data modeling to define relationships and calculations, and experience with LookML for creating custom data models. They should also be adept at creating interactive dashboards and reports, integrating various data sources, and understanding data visualization principles to effectively communicate insights.