The Howdy Glossary

MaxPoint Interactive was an online advertising company focused on hyperlocal digital advertising aimed at connecting marketers with local consumers to drive in-store sales. The company's platform utilized predictive technology to identify consumer demand within local markets, delivering geo-targeted ads to those areas and supporting programmatic buying through automated processes. Valassis later acquired MaxPoint for around $95 million in cash following the company's bankruptcy.

The company was created by a team of entrepreneurs and technologists who wanted to revolutionize the online advertising industry by providing businesses with a more effective way to reach local consumers through hyperlocal digital advertising. Information about the specific founders is not widely available, but their vision led to the development of a business intelligence and marketing automation platform that leveraged advanced predictive technology. This platform enabled businesses to automate ad purchases and deliver targeted ads, effectively bridging the gap between businesses and their local customer bases.

MaxPoint Interactive distinguished itself with its focus on hyperlocal digital advertising and predictive technology, allowing businesses to target specific high-demand areas within local markets through geo-targeted ads. This approach drove in-store sales by effectively reaching relevant audiences, supported by programmatic buying which streamlined ad inventory purchasing processes via automation. Competing in an industry alongside companies like Criteo, The Trade Desk, Adobe Advertising Cloud, and MediaMath, MaxPoint's unique capabilities positioned it as a leader in providing innovative data-driven strategies for optimizing digital advertising on a localized level.