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Maxpoint Interactive

MaxPoint Interactive was an online advertising company that provided a business intelligence and marketing automation platform. The platform helped marketers drive in-store sales by connecting with local consumers through the delivery of hyperlocal digital advertising across various channels. MaxPoint used technology to predict where consumer demand existed within local markets and then delivered geo-targeted advertising to those areas. The service supported programmatic buying, allowing businesses to negotiate and purchase ad inventory through automated processes on their websites or apps rather than dealing directly with publishers' sales teams. In 2017, Valassis purchased MaxPoint Interactive for about $95 million in cash at $13.86 per share after the company filed for bankruptcy in Chapter 11 reorganization proceedings.