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OpenX is a cloud-based ad server software designed for managing and optimizing online advertising campaigns. The platform offers tools to handle multiple ad formats, including display, video, and mobile. OpenX allows users to serve ads on various websites while providing real-time reporting and analytics. The software helps publishers maximize their revenue streams by offering features such as ad targeting based on user behavior or contextual cues. In addition, it facilitates the sale of inventory through private marketplaces and programmatic direct deals with advertisers.

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