Parse.ly was founded in 2009 by Sachin Kamdar and Andrew Montalenti to address the need for better content analytics in the digital publishing industry. The platform was developed to help publishers and content creators gain deeper insights into audience engagement and optimize their content strategies based on data-driven decisions. Over time, it became a widely-used tool for understanding how audiences interacted with online content.
Parse.ly
Parse.ly is a content analytics platform that provides insights into audience engagement and content performance. It helps publishers, marketers, and content creators track metrics such as page views, visitor behavior, and referral sources to optimize their content strategies and improve audience engagement.
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About Parse.ly
Parse.ly's strengths include its user-friendly interface, real-time analytics, and ability to provide detailed insights into audience engagement and content performance. Weaknesses may include limitations in customization for complex data needs and potential integration challenges with certain platforms. Competitors of Parse.ly include Google Analytics, Chartbeat, Adobe Analytics, and NewsWhip.
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How to hire a Parse.ly expert
A Parse.ly expert must have skills in data analysis, proficiency in using the Parse.ly dashboard, and experience with interpreting web analytics. They should also be familiar with integrating Parse.ly with content management systems and have a strong understanding of audience engagement metrics. Knowledge of API usage for custom reporting and data extraction is also beneficial.
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