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Postmark is an email marketing software. The platform focuses on transactional email, meaning it specializes in emails sent as a result of some user action, such as a purchase confirmation or password reset request. Postmark offers features to ensure deliverability, engagement tracking, and detailed analytics on recipient behaviors. The platform uses APIs for sending and receiving emails along with webhooks to track interactions with messages in real-time. It also provides tools to manage bounces and spam complaints while maintaining compliance with privacy laws like GDPR by supporting encrypted transmission of sensitive data where necessary.

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