PulsePoint was founded in 2011 as a result of the merger between ContextWeb and Datran Media. It aimed to combine real-time bidding technology with data-driven marketing solutions to optimize digital advertising efficiency and effectiveness.
Pulsepoint
PulsePoint is a programmatic advertising platform that provides real-time bidding (RTB) technology for digital media transactions. It connects advertisers and publishers, enabling automated buying and selling of ad inventory across various channels, including display, mobile, video, and social media.
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About Pulsepoint
Strengths of PulsePoint included robust RTB technology, data-driven insights, and multi-channel support. Weaknesses involved potential complexities in integration and reliance on third-party data. Competitors included Google Ad Manager, The Trade Desk, and MediaMath.
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How to hire a Pulsepoint expert
A PulsePoint expert must have skills in programmatic advertising, real-time bidding (RTB), data analysis, and campaign optimization. Proficiency in using DSPs (Demand-Side Platforms), understanding of ad exchanges, and familiarity with digital marketing metrics are also essential.
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