The Howdy Glossary

Revive Adserver is a free, open-source ad serving software that allows users to manage ad inventory, display ads on websites or mobile apps, target audiences based on specific criteria such as location or behavior, and track impressions and clicks for reporting. It supports both CPC (cost-per-click) and CPM (cost-per-thousand-impressions) ad campaigns which enable interactive and effective advertising strategies. The software was developed by a community of developers who had previously worked on OpenX Source, marking its evolution as the successor to OpenX Source with contributions from passionate users and developers.

Revive Adserver's unique features include its ability to manage ad inventory efficiently, deliver targeted ads based on various criteria, support different types of ad campaigns like CPC and CPM, track performance metrics for detailed reporting purposes, and offer customization due to its open-source nature. This open-source flexibility allows it to be tailored to specific needs which sets it apart from proprietary platforms. The primary competitors are Google Ad Manager (formerly DoubleClick for Publishers), AdButler, and Adzerk—all offering similar functionalities but often within more rigid frameworks or pricing structures.

The significant competitive advantages of Revive Adserver include its cost-effectiveness as a free solution devoid of constraints associated with proprietary platforms. Its customizable nature fosters innovation in ad management strategies while catering to diverse users including website owners, publishers, advertisers, agencies, and networks seeking an adaptable solution without additional expenses. This versatility makes it suitable for managing various types of advertising campaigns effectively while providing comprehensive performance tracking capabilities that cater to both individuals and organizations looking for robust yet flexible ad serving software options.