Glossary>Email Marketing>Sendblaster

Sendblaster

Sendblaster is an email marketing software that enables users to create, manage, and send bulk email campaigns. It combines a mailing list manager with an HTML email editor, allowing users to design professional newsletters, manage subscriber lists, and track campaign performance.

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About Sendblaster

Sendblaster was created in 2006 as a solution for small to medium-sized businesses seeking an efficient way to manage and execute email marketing campaigns. It provided tools for designing emails, managing subscriber lists, and tracking campaign results. The software aimed to simplify the process of sending bulk emails while maintaining professional quality and compliance with email marketing standards.

Strengths of Sendblaster included its user-friendly interface, affordability, and robust features for designing and managing email campaigns. Weaknesses included limited advanced automation capabilities and lack of integration with other marketing tools. Competitors included Mailchimp, Constant Contact, and AWeber.