The Howdy Glossary

Sitecore Experience Commerce (XC) is an e-commerce software developed to manage customer experiences by integrating with the Sitecore Experience Platform, offering a unified shopping experience across various channels and devices. It features product management, pricing and promotions, customer segmentation, order fulfillment workflows, and analytics capabilities that enhance performance through personalized content based on user behavior. The platform uses machine learning to analyze customer interactions, enabling businesses to implement more effective marketing tactics and sales strategies.

Developed by Sitecore, a prominent provider of digital experience management software known for helping businesses create personalized customer experiences across digital touchpoints, Sitecore XC was created to provide advanced e-commerce solutions beyond mere online transactions. Its seamless integration with the Sitecore Experience Platform allows businesses to deliver consistent shopping experiences across different channels and devices while supporting essential e-commerce functionalities. By leveraging data-driven insights through sophisticated analytics capabilities and machine learning analysis of customer interactions, Sitecore XC empowers businesses to optimize performance through effective marketing tactics.

Sitecore XC differentiates itself from competitors like Magento, Shopify, WooCommerce, Salesforce Commerce Cloud, and Oracle Commerce by focusing on unified content and commerce management via its integration with the Sitecore Experience Platform. This enables consistent personalized experiences across multiple channels while providing advanced analytics for tracking customer behavior. Its support for customer segmentation based on preferences helps in targeted marketing strategies. With machine learning aiding in analyzing patterns for optimized marketing strategies and sales initiatives, Sitecore XC offers enhanced business performance through highly personalized customer interactions aimed at driving increased conversions and revenue.