Smarp was created in 2011 to improve internal communication and employee engagement within organizations. It aimed to empower employees to share company-approved content on their personal social media channels, thereby increasing brand visibility and reach.
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About Smarp
Strengths of Smarp included its ability to enhance internal communication and employee engagement, and its user-friendly interface. Weaknesses involved potential over-reliance on employee participation and the challenge of maintaining up-to-date, relevant content. Competitors included platforms like LinkedIn Elevate, Hootsuite Amplify, and Sociabble.
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How to hire a Smarp expert
A Smarp expert must have skills in content management, social media analytics, and internal communication strategy. Proficiency in using Smarp's dashboard for content curation and distribution, understanding metrics to measure engagement, and the ability to integrate Smarp with other communication tools are essential.
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