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Smarp is a social media software for employee advocacy and communication. The platform lets companies share content with employees so they can amplify the brand’s message on their personal social networks. Through Smarp, businesses can distribute articles, images, videos and other materials for employees to share across platforms like LinkedIn, Facebook and Twitter. The software tracks engagement statistics to measure the impact of these branded messages within the context of broader marketing strategies. Additionally, Smarp provides internal communication features like news feeds, newsletters and group messaging to keep staff informed about company updates while encouraging engagement with organizational goals.