Howdy Logo
Glossary Hero image

The Howdy Glossary

Search terms in Glossary

Smart Adserver

Smart AdServer is an ad server software for publishers, ad networks, and media agencies. The platform lets users manage their advertising campaigns across digital channels, including display ads, video ads, native advertising formats, and rich media content. Smart AdServer allows targeted delivery by collecting data from user interaction handles programmatic transactions through its integrated SSP (Supply-Side Platform) via header bidding technology.

Back