The Howdy Glossary

Smart AdServer is an advanced ad server software designed to help publishers, ad networks, and media agencies manage their advertising campaigns across multiple digital channels. Developed by Smart, a company founded by Cyrille Geffray in 2001, the platform supports various ad formats including display ads, video ads, native advertising formats, and rich media content. Its key features include targeted delivery through user interaction data and programmatic transactions facilitated by an integrated Supply-Side Platform (SSP) using header bidding technology.

The unique capabilities of Smart AdServer differentiate it in the competitive landscape of ad server software providers like Google Ad Manager, OpenX, DoubleClick for Publishers (DFP), and Adform. What sets it apart is its extensive support for diverse digital ad formats combined with precise targeting capabilities derived from user interaction data collection. The inclusion of an SSP that streamlines programmatic transactions through header bidding ensures maximized revenue potential for publishers while simplifying the ad buying process for advertisers.

Smart AdServer provides significant competitive advantages through its comprehensive functionality tailored to meet the needs of publishers, ad networks, and media agencies. By offering versatile tools that handle various ad formats efficiently and deliver targeted advertisements based on user data insights, it enhances campaign effectiveness substantially. Additionally, its intuitive interface and reliable customer service further solidify its position as a robust solution for managing digital advertising campaigns effectively across multiple channels in today's complex digital advertising ecosystem.