The Howdy Glossary

Sprinklr is a customer experience management platform tailored for large enterprises to manage social media content across various platforms like Facebook, Twitter, LinkedIn, and Instagram. It provides tools for scheduling posts, monitoring online conversations, engaging with followers, and analyzing performance metrics from a centralized location. Founded in 2009 by Ragy Thomas who also serves as the CEO, Sprinklr has become instrumental in addressing the complexities of global social media management for companies with diverse customer bases.

Sprinklr's standout feature is its integration capabilities with multiple social networking platforms. This allows brand managers to efficiently schedule content posts and monitor real-time online conversations across different accounts from one place. It also offers robust engagement tools and advanced analytics to measure performance metrics on various channels. These features make it an essential solution for large enterprises aiming to streamline their social media management processes and enhance customer engagement at a global level.

Facing competition from similar platforms like Hootsuite, Buffer, Salesforce Social Studio, and Adobe Experience Cloud, Sprinklr differentiates itself by focusing on the needs of large-scale operations with sophisticated requirements. Its comprehensive tool suite enables seamless content scheduling, conversation monitoring, follower engagement, and performance analysis across multiple networks. The emphasis on customer experience management through advanced analytics helps brands not only manage their social presence but also build lasting relationships with customers worldwide. This focus positions Sprinklr as a leading player in providing enterprise-level social media management solutions that drive brand engagement and optimize performance on a global scale.