Sprinklr was created in 2009 to address the growing need for businesses to manage their social media presence effectively. It evolved from a social media management tool into a comprehensive customer experience management platform, integrating various channels and services to help organizations engage with customers and streamline their operations.
Sprinklr
Sprinklr is a unified customer experience management platform that helps businesses manage social media, marketing, advertising, research, and customer care across multiple channels. It enables organizations to engage with customers, monitor brand mentions, analyze data, and streamline workflows for improved efficiency and customer satisfaction.
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About Sprinklr
Sprinklr's strengths include its comprehensive suite of tools for social media management, customer engagement, and data analytics. Its weaknesses may involve complexity and high costs for smaller businesses. Competitors include Hootsuite, Salesforce Social Studio, and HubSpot.
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How to hire a Sprinklr expert
A Sprinklr expert must have skills in social media management, data analytics, and customer relationship management (CRM). Proficiency in using Sprinklr's dashboard, understanding its reporting and analytics tools, and the ability to integrate various social media platforms are essential. Knowledge of automation workflows and content scheduling within Sprinklr is also important.
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