The Howdy Glossary

Strikingly is an e-commerce platform founded by David Chen, Teng Bao, and Dafeng Guo in 2012 that allows users to create and manage websites without technical skills or coding knowledge. It provides a drag-and-drop website editor for creating professional-looking sites with features such as animations, parallax scrolling, and video backgrounds. The platform also includes essential e-commerce tools like easy product setup, payment gateway integration with PayPal and Stripe, and responsive design optimized for mobile shopping.

In the competitive e-commerce platform market, Strikingly's main rivals include Shopify, Wix, Squarespace, and WordPress. While these platforms offer various features tailored to different user needs—Shopify for robust e-commerce capabilities; Wix and Squarespace for visually appealing templates; WordPress for extensive customization options—Strikingly distinguishes itself through its emphasis on simplicity and user-friendliness. Its intuitive drag-and-drop editor enables users to easily create professional websites without technical expertise while focusing on delivering a streamlined experience with features like animations and responsive design.

Targeting individuals and businesses seeking an accessible way to establish an online presence or launch online stores, Strikingly caters primarily to beginners, startups, freelancers, small businesses, and entrepreneurs. The platform's combination of ease of use with powerful e-commerce functionality makes it a compelling choice for those looking to quickly set up visually appealing websites or storefronts without the complexity often associated with other platforms in the market.