The Howdy Glossary

Undertone is a programmatic ad server software developed to help advertisers reach their target audiences effectively through measurement, targeting capabilities, and support for various ad formats, including high-impact video ads. Founded by Eric Franchi, Michael Cassidy, and Mike Kerns in 2002, Undertone focuses on placing ads on websites or apps while providing tools that allow advertisers to optimize their campaigns using real-time performance data.

The platform's unique features distinguish it from competitors like Google Ad Manager and OpenX. It offers high-impact ad formats aimed at creating engaging advertising experiences and provides advanced targeting capabilities to reach specific audiences more efficiently. Undertone's emphasis on real-time performance data allows for continuous optimization of campaigns, making the platform a valuable asset for advertisers aiming to maximize the impact of their digital efforts with user-engaging content.

Undertone's competitive advantages include its innovative ad formats and the ability to deliver immersive user experiences that drive better advertising performance. Advanced targeting ensures more effective ad delivery while real-time data tools facilitate quick decision-making for campaign enhancements. These strengths position Undertone as an efficient solution for brands and agencies looking to create memorable advertising experiences across multiple screens while optimizing their digital campaigns' effectiveness and return on investment (ROI).