The Howdy Glossary

WhatsApp Business is a VoIP communication platform developed for businesses to communicate with customers using messaging, free calls, and sharing features. It provides tools for automated message responses and detailed usage statistics, allowing businesses to manage customer interactions on a large scale. The platform also supports landline phone numbers, enabling established companies to use their existing contact information seamlessly. WhatsApp Business offers an efficient way for businesses to connect with customers, share information, and manage communications in a mobile-centric environment.

WhatsApp Business was founded by Brian Acton and Jan Koum in 2009 under WhatsApp Inc., which was acquired by Facebook in 2014. The service stands out from competitors like Viber for Business, Facebook Messenger for Business, Apple Business Chat, and LINE for Business due to its integration with the widely-used WhatsApp messaging app. This gives businesses access to an extensive user base already familiar with the platform. Its support for landline numbers further distinguishes it by making it easier for established companies to transition while retaining their existing contact details.

The key offerings of WhatsApp Business include tools for automated messages that efficiently handle customer inquiries and provide valuable insights through usage statistics. These features enable businesses to optimize their communication strategies and streamline interactions at scale. With capabilities like document sharing alongside calls and messages, WhatsApp Business serves various industries such as retail, e-commerce, customer service, hospitality among others. Overall, its comprehensive feature set positions it as a powerful tool for both small startups and larger enterprises looking to enhance their customer engagement strategies effectively.