Xaxis (WPP) was created in 2011 by WPP as a digital media platform to leverage data and technology for optimizing advertising campaigns. It aimed to enhance audience engagement and maximize return on investment for advertisers through programmatic buying and targeted ad delivery.
Xaxis (Wpp)
Xaxis (WPP) is a global digital media platform that uses data and technology to optimize advertising campaigns. It leverages programmatic buying to deliver targeted ads across various digital channels, enhancing audience engagement and maximizing return on investment for advertisers.
Top 5*Ad Server
Howdy Network Rank
#76
Howdy Network Rank#76
Top 5*
58.3%
38.1%
3.6%
0.0%
0.0%
0.0%
Others
*Survey of over 20,000+ Howdy Professionals
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About Xaxis (Wpp)
Strengths of Xaxis (WPP) included advanced data analytics, programmatic expertise, and global reach. Weaknesses involved reliance on third-party data and potential privacy concerns. Competitors included Google Marketing Platform, The Trade Desk, and Adobe Advertising Cloud.
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How to hire a Xaxis (Wpp) expert
A Xaxis (WPP) expert must have skills in programmatic advertising, data analytics, and audience segmentation. Proficiency in using digital ad platforms, understanding of real-time bidding (RTB), and familiarity with demand-side platforms (DSPs) are also essential.
USA
$224K
Employer Cost
$127K
Employer Cost
$Howdy savings: $97K
Benefits + Taxes + Fees
Salary
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