The Howdy Glossary

Xaxis is a digital media company and a division of WPP, the largest advertising network in the world. The company specializes in programmatic advertising through its proprietary ad server software. Xaxis provides audience targeting, real-time bidding (RTB), and optimization to help brands connect with their desired consumers effectively and efficiently across different channels including display, mobile, video, social media, and native formats. The software offers detailed analytics to measure campaign performance and improve future strategies based on a wealth of data insights harvested from user behaviors online. Its parent company WPP has acquired several advertising technology companies to enhance Xaxis's capabilities over time making it one of the leading ad tech platforms in today's market.