Howdy Logo
Glossary Hero image

The Howdy Glossary

Search terms in Glossary

Yieldquad

YieldQuad is an ad server software for publishers, advertisers, and networks. It lets them manage all their ads in one place, enabling better control over campaign performance. The platform offers features like ad reporting, automated optimization tools, real-time bidding (RTB) capabilities with multiple DSP integrations (Demand-Side Platforms), and support for various ad formats such as display ads, native advertising units, video content integration options. YieldQuad helps improve the revenue stream by optimizing the placement of ads based on historical performance data and targeting specific audience segments more effectively.

Back