The Howdy Glossary

Zaius is a customer relationship management software designed for e-commerce businesses. It integrates data and analytics to develop targeted marketing campaigns that can be automated across various channels. The platform features unified customer profiles, real-time segmentation, event-based triggers, and out-of-the-box functionalities. Additionally, Zaius allows users to build custom applications for their unique business requirements, providing flexibility.

Founded by CEO Mark Gally and a team of entrepreneurs, engineers, and business professionals sharing a vision of enhancing CRM through data-driven insights and targeted strategies, Zaius aims to streamline marketing automation and improve customer engagement. The core purpose is to enable businesses to create targeted campaigns based on unified customer profiles and real-time segmentation. This helps e-commerce businesses connect effectively with customers, drive sales, and enhance overall experiences in the competitive market.

Zaius differentiates itself from competitors like HubSpot, Salesforce Commerce Cloud, Klaviyo, and Shopify Plus by focusing on seamless integration of data for personalized marketing across multiple channels. Unique features such as real-time segmentation, event-based triggers, unified customer profiles, out-of-the-box functionality, and customizable applications provide a scalable solution tailored to specific business needs. These advantages position Zaius as a robust CRM tool that empowers e-commerce businesses with comprehensive data-driven insights for optimizing marketing efforts and enhancing customer relationships.