Zebra Technologies was founded in 1969 as Data Specialties Incorporated by Ed Kaplan and Gary Cless. Initially, it focused on manufacturing high-speed electromechanical products. By the 1980s, the company shifted its focus to specialty on-demand labeling and ticketing systems, which marked its entry into the barcode printing industry. Over the years, Zebra expanded its product offerings to include a wide range of solutions such as mobile computing and RFID technologies, establishing itself as a leader in enterprise asset tracking and management.
Zebra Technologies
Zebra Technologies is a company that provides enterprise asset intelligence solutions, specializing in the design and manufacture of technologies such as barcode scanners, mobile computers, RFID systems, and real-time location solutions. These products and services enhance operational efficiency by enabling businesses to track and manage assets, inventory, and people in real-time across various industries including retail, healthcare, transportation, logistics, and manufacturing.

About Zebra Technologies
Strengths of Zebra Technologies include a strong portfolio of innovative products, a robust global distribution network, and a focus on enterprise asset intelligence. Weaknesses may involve dependency on specific industries and potential challenges in integrating acquisitions. Competitors include Honeywell, Datalogic, and SATO Holdings.
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How to hire a Zebra Technologies expert
A Zebra Technologies expert must possess skills in barcode and RFID technology, proficiency in mobile computing platforms, and experience with Zebra's software solutions such as ZebraDesigner and ZPL (Zebra Programming Language). Knowledge of wireless communication protocols, device management, and integration with enterprise systems is also essential.
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