Roles You Can Hire Through Howdy: Technical and Non-Technical Talent

Howdy hires across engineering, design, finance, operations, HR, marketing, customer service, and executive support.

Roles You Can Hire Through Howdy: Technical and Non-Technical Talent
April 21, 2026• Updated on April 22, 2026

Howdy hires technical and non-technical roles across engineering, design, finance, operations, and administrative functions. All talent is sourced from Latin America, including Mexico, Colombia, Brazil, Argentina, Chile, and Peru. Whether you need a senior data scientist or a bilingual executive assistant, Howdy covers sourcing, vetting, employment, payroll, and retention with a single model: a 15% all-in fee that includes EOR, workspace, equipment, benefits, and performance coaching. The typical hiring cycle runs 4 to 6 weeks, and Howdy maintains a 98% retention rate across all role categories.

What roles can you realistically hire in LatAm?

Howdy staffs five broad categories, each following the same hiring model:

  • Engineering and technical: Software developers, back-end and systems engineers, mobile engineers (Android, iOS, and React Native), data engineers, data scientists, DevOps engineers, IT operations specialists, AI/ML engineers, AI prompt engineers, principal engineers, and technical leadership including CTOs, engineering managers, and scrum masters.
  • Finance and accounting: Accountants, bookkeepers, financial analysts, supply chain managers, account executives, and procurement assistants embedded in your existing finance workflows.
  • Operations and admin: Virtual executive assistants, SEO assistants, HR professionals, and marketing support roles for hands-on execution work.
  • Design: Graphic designers, web and digital designers (including hybrid web/graphic roles), animation designers, video editors, UX designers, and front-end UX engineers for visual production across print, digital, and motion.
  • Product and leadership: Product managers, product owners, project managers, and project leads who coordinate across engineering, design, and business stakeholders.

When nearshore hiring works beyond engineering

Full-time, embedded roles are the strongest fit for this model, whether technical or not. High-trust positions like executive assistants and finance roles work well when paired with rigorous vetting and ongoing retention support. Part-time or task-based work is a weaker fit; Howdy's model is built around dedicated, full-time hires.

When this model is not the right fit

Howdy's hiring model is designed for full-time, embedded team members, so it won't suit every scenario. Part-time or hourly engagements, ultra-short-term project coverage, and fully self-serve hiring without onboarding or retention infrastructure fall outside what the model supports. If your need is temporary or you prefer to manage compliance and payroll independently, a different staffing approach will be a better match.

Engineering and technical roles

Howdy hires software developers, mobile engineers (Android, iOS, and React Native), data engineers, DevOps engineers, AI/ML engineers, and technical leadership including CTOs and engineering managers. The category also covers data scientists, data analysts, platform architects, IT operations specialists, AI prompt engineers, principal engineers, scrum masters, and engineering managers. Engineering has been Howdy's largest category since launch, and the vetting process is rigorous across all technical roles.

Software development

Howdy staffs full-stack, backend, frontend, mobile Android, mobile iOS, mobile React Native, and back-end and systems engineers across a wide range of languages and frameworks. These engineers embed directly into your existing team, not as contractors rotating between projects. For teams that need cross-platform mobile development, Howdy sources React Native engineers alongside native Android and iOS specialists. Howdy also sources principal engineers who bring senior-level architecture and technical decision-making experience for teams that need deep individual contributor expertise.

Data engineering and analytics

Howdy hires data engineers, data scientists, data analysts, business operations specialists, operations analysts, and marketing tech developers. Roles span pipeline architecture, statistical modeling, business intelligence, reporting, and operations-focused analytics. Marketing tech developers bring a technical angle to marketing data, building and maintaining the integrations that feed your analytics workflows. If your analytics team needs a senior hire or a full buildout, Howdy sources candidates with production-level experience in the tools your stack already uses.

DevOps and infrastructure

Howdy sources DevOps engineers, platform architects, and IT operations specialists who manage cloud infrastructure, CI/CD pipelines, and system reliability. IT operations specialists handle monitoring, incident response, and systems administration. These are senior-level practitioners, not generalists learning on the job.

AI and machine learning

Howdy hires machine learning and AI engineers for teams building intelligent systems. For teams working with LLMs and generative AI, Howdy also sources AI prompt engineers focused on prompt design, evaluation, and optimization.

Engineering leadership

For teams that need technical leadership, Howdy hires CTOs, engineering managers, scrum masters, and technical leads. Engineering managers coordinate delivery across squads and manage team performance, while CTOs and scrum masters address strategic and process-level leadership needs.

Design roles

Howdy hires graphic designers, web and digital designers (including hybrid web/graphic roles) who cover visual design across web, mobile, product, and print surfaces. Howdy also staffs animation designers, video editors, UX designers, and front-end UX engineers for motion, production, and design-to-code work. Howdy's design bench covers the same range of seniority levels as its engineering roster, from mid-level production designers to senior creative leads.

Graphic designers

Howdy's graphic designers create visual concepts for print and digital materials, including advertisements, brochures, magazines, corporate reports, social media assets, and website graphics. Core tools include Adobe Photoshop, Adobe Illustrator, Adobe After Effects, and Figma. Candidates are vetted for composition, typography, color theory, and layout skills.

Web and digital designers

Howdy's web designers work closely with development teams to produce responsive, production-ready layouts. They understand how visual decisions translate into functioning pages, which makes them a strong fit for product teams where design and engineering collaborate daily. Digital designers cover visual design work across web, mobile, and product surfaces, while web and graphic designers combine both skill sets into a single role for teams that need broad visual coverage from one hire.

Animation designers

Howdy's animation designers produce motion and animation design for video, product interfaces, and marketing content.

Video editors

Howdy's video editors handle video production and editing for marketing, product, and internal communications teams.

UX designers

Howdy's UX designers own user research, wireframing, and interaction design across product surfaces.

Front-end UX engineers

Howdy's front-end UX engineers are hybrid professionals who bridge visual design and front-end implementation, useful for teams where the handoff between design and code is a persistent bottleneck.

Finance and operations roles

Howdy sources finance and operations professionals from LatAm, including accountants, bookkeepers, financial analysts, supply chain managers, account executives, and procurement assistants.

Accountants

Howdy's accountants handle financial reporting, compliance, and analysis within your finance team's existing workflows and systems.

Bookkeepers

Howdy's bookkeepers manage day-to-day financial records, reconciliation, and transaction tracking. For growing companies that need accurate books without building a local finance department, a LatAm-based bookkeeper through Howdy is a practical path.

Financial analysts and operations

Howdy staffs financial analysts and supply chain managers through its Finance and Ops category. These roles support companies scaling international operations and needing analysts embedded in their teams.

Account executives

Howdy's account executives support sales and revenue operations as part of your go-to-market team. For companies expanding their pipeline without the overhead of a domestic sales hire, a LatAm-based account executive brings real time-zone overlap and the communication standards Howdy applies across all roles.

Procurement assistants

Howdy's procurement assistants handle vendor coordination, purchasing workflows, and supply chain documentation. A typical day includes managing purchase orders, tracking delivery timelines, and keeping vendor records current across your procurement systems.

Administrative and executive support roles

Howdy hires virtual executive assistants and related administrative support roles.

Virtual executive assistants

Howdy's virtual executive assistants are bilingual, LatAm-based professionals who provide dedicated support for founders and leadership teams. These are not shared assistants split across multiple clients. Each EA works exclusively with your organization, managing calendars, coordinating travel, preparing documents, and handling the operational tasks that keep leadership focused on higher-level work.

Customer support

Howdy sources customer support specialists including general customer support representatives, multilingual customer care specialists, and technical support specialists. These professionals handle inquiry response, issue resolution, and product guidance for your customers. Multilingual capability is a notable differentiator, making this category a strong fit for companies serving diverse or international customer bases.

SEO and marketing support

Howdy hires SEO assistants and related marketing support roles for teams that need hands-on execution across search optimization, content operations, and campaign coordination. If your marketing team is stretched thin, a dedicated SEO assistant can take ownership of the recurring work that often falls through the cracks.

Marketing and sales technology

Howdy hires marketing and sales tech engineers who build, integrate, and maintain your marketing and sales technology stack, covering platforms like HubSpot, Salesforce, Marketo, and custom data pipelines that connect your go-to-market tools. Howdy also sources CRM analysts who support sales and marketing operations through data management, reporting, and systems administration across your CRM platform. Social media specialists are available for teams that need dedicated execution on content scheduling, community management, and platform-specific campaign work.

HR and people operations

Howdy hires HR professionals for companies that need to scale their internal talent operations without building a full local people team. Available roles include HR hiring managers, HR generalists, HR data analysts, and HR people experience assistants. These hires support recruiting coordination, employee data management, policy administration, and day-to-day people operations.

Product and project management roles

Howdy hires product managers, product owners, and project managers for teams that need experienced coordinators between engineering, design, and business stakeholders. Product managers typically own broader strategy and roadmap decisions, while product owners bring a more hands-on focus on backlog prioritization and sprint-level delivery. Project managers handle cross-functional coordination at the project level, keeping timelines, dependencies, and deliverables on track across teams.

How Howdy hires across all roles

The hiring model is consistent regardless of role type. Howdy vets what it reports as the top 1% of LatAm talent and delivers qualified candidates within a typical 4 to 6 week cycle. The 15% all-in fee covers employer of record services, workspace, equipment, benefits, and ongoing performance coaching. Howdy maintains a 98% retention rate across all role categories.

Every hire is a full-time, dedicated team member. Howdy handles payroll, compliance, and local employment logistics so you can focus on onboarding and integration.

A few quick examples of what fits this model:

  • Need a bookkeeper? Yes.
  • Need a virtual executive assistant? Yes.
  • Need a CTO? Yes.
  • Need an HR generalist? Yes.
  • Need a marketing and sales tech engineer? Yes.
  • Need a CRM analyst? Yes.
  • Need a project manager? Yes.
  • Need a video editor? Yes.
  • Need a customer support specialist? Yes.
  • Need a part-time freelancer? Not the right model.

If you are evaluating whether Howdy can cover your full team (not just engineering), in most cases, yes, provided the role is full-time and embedded. Book a demo to discuss your open roles and see candidate profiles.

Frequently asked questions

Does Howdy hire non-technical roles?

Yes, Howdy hires across engineering, design, finance, operations, HR, marketing, customer support, and executive support functions.

What non-engineering roles can Howdy source?

Howdy sources graphic designers, web designers, digital designers, web and graphic designers, animation designers, video editors, UX designers, front-end UX engineers, accountants, bookkeepers, financial analysts, account executives, procurement assistants, virtual executive assistants, customer support specialists, SEO assistants, social media specialists, CRM analysts, marketing and sales tech engineers, marketing tech developers, business operations specialists, operations analysts, IT operations specialists, HR hiring managers, HR generalists, HR data analysts, HR people experience assistants, product managers, product owners, project managers, and supply chain managers.

How long does it take to hire a non-technical role through Howdy?

The full recruitment cycle typically takes 4 to 6 weeks across all role types, including non-technical positions.

Where is Howdy's talent based?

Howdy sources talent from across Latin America, including Mexico, Colombia, Brazil, Argentina, Chile, and Peru.

What does Howdy's 15% fee include?

Howdy's 15% all-in fee covers employer of record services, workspace, equipment, benefits, and performance coaching for every hire.

What is Howdy's retention rate?

Howdy maintains a 98% retention rate across all role categories, including both technical and non-technical hires.


WRITTEN BY
María Cristina Lalonde
María Cristina Lalonde
Content Lead
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