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ActiveCampaign is an email marketing, marketing automation, and sales CRM software platform for small to medium-sized businesses. The software offers a suite of tools including email marketing campaigns, sales automation sequences, customer relationship management (CRM), landing page creation, and lead scoring. ActiveCampaign uses machine learning and predictive analytics to improve engagement by sending messages at the optimal time and personalizing communications based on customer behavior. The company claims that its platform helps businesses to automate routine tasks in order to increase efficiency within their teams while also empowering them with more data-driven insights into their customers’ behavior patterns.

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