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Buffer

Buffer is a social media management platform that allows users to schedule posts, analyze performance, and manage multiple social media accounts from one dashboard. It helps streamline content sharing across various networks such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest.

Howdy Network Rank#9
*Survey of over 20,000+ Howdy Professionals

About Buffer

Buffer was created in 2010 by Joel Gascoigne and Leo Widrich to simplify social media management. They aimed to help users schedule posts and manage multiple accounts efficiently. The platform quickly gained popularity for its user-friendly interface and robust features, expanding its services to include analytics and team collaboration tools.

Buffer's strengths include its user-friendly interface, robust scheduling features, and comprehensive analytics. Weaknesses involve limited advanced features compared to some competitors and occasional issues with platform integrations. Competitors include Hootsuite, Sprout Social, and Later.

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How to hire a Buffer expert

A Buffer expert must have skills in social media strategy, content scheduling, and analytics interpretation. Proficiency in using Buffer's dashboard, managing multiple accounts, and creating data-driven reports is essential. Familiarity with social media platforms' APIs and integration capabilities also benefits effective use of Buffer.

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