The Howdy Glossary

Drip is an email marketing software tailored specifically for e-commerce sites and digital marketers, providing tools such as segmentation, automation, personalization, and multi-channel marketing to create targeted email campaigns. These features are designed to optimize conversions based on user behavior and interactions. Additionally, Drip enables users to track important metrics like customer lifetime value (CLV) to evaluate the success of their campaigns.

Founded in 2013 by Rob Walling and Derrick Reimer, Drip was created to offer advanced features that enhance campaign effectiveness for e-commerce businesses. The platform's primary purpose is to help users increase conversions through targeted emails based on user behaviors or previous engagements. Tools provided by Drip allow users to assess their campaigns' performance and refine strategies for better results.

Drip stands out among competitors like Mailchimp, Klaviyo, Omnisend, and ActiveCampaign through its specialized focus on e-commerce. Its key strengths include advanced segmentation options for targeting specific audience groups, automation tools that streamline workflows, personalization features for creating tailored messages, and multi-channel marketing functionalities. The ability to track essential metrics further sets it apart by providing valuable insights into campaign effectiveness. This comprehensive feature set makes Drip a powerful tool designed specifically to maximize conversions and revenue growth in the competitive e-commerce landscape.