The Howdy Glossary

HCL Commerce, previously known as IBM WebSphere Commerce, is an advanced e-commerce platform designed to elevate customer experience by offering robust cloud and on-premises solutions tailored for diverse industries. It provides crucial tools such as search engine optimization (SEO), order and catalog management, marketing automation, and omnichannel support to seamlessly integrate physical stores with online sales channels. The platform's main objective is to enable businesses to effectively manage their online sales and customer interactions across multiple touchpoints, driving higher sales and enhanced customer satisfaction through seamless digital experiences.

Acquired from IBM by HCL Technologies in 2019, HCL Commerce brings a legacy of enterprise-level reliability and support under its new branding. This transition has allowed the platform to retain its robust set of features while being backed by the innovative capabilities of HCL Technologies. Among its standout functionalities are comprehensive SEO tools for better online visibility, efficient order and catalog management systems for smooth operations, sophisticated marketing automation for targeted campaigns, and strong omnichannel capabilities that unify physical store operations with digital platforms. These features collectively help businesses provide a cohesive and engaging experience across various customer interaction points.

In the competitive landscape of e-commerce platforms—which includes heavyweights like Shopify, Magento, Salesforce Commerce Cloud, WooCommerce, and BigCommerce—HCL Commerce distinguishes itself through its specialized focus on omnichannel integration combined with powerful tools for SEO, order management, catalog handling, and automated marketing strategies. Its legacy as IBM WebSphere Commerce offers it an additional edge in terms of enterprise-grade robustness suitable for complex business requirements. This makes HCL Commerce an attractive option not only for small businesses wishing to expand online but also larger enterprises seeking a scalable solution capable of managing intricate e-commerce operations efficiently.