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InStream is a customer relationship management software for small and medium-sized businesses. The platform integrates with email and social media, automating data entry to keep customer records up-to-date in real time. InStream's interface includes sales pipeline management, task prioritization, lead tracking, and collaboration tools within the organization. To help businesses maintain strong relationships with clients, the platform provides segmentation options for targeted marketing campaigns. Personalized approaches to customer interactions are facilitated through additional features like tagging contacts and setting reminders for follow-ups or important events.