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RTML (Real Time Markup Language) is a proprietary scripting language used in Yahoo! Store's e-commerce platform. The language allows developers to create dynamic, data-driven web pages that can respond to user input in real time. RTML combines HTML tags with its own custom commands and logic constructs, allowing for the integration of e-commerce features such as shopping carts, product listings, and checkout processes into the website interface. The use of RTML simplifies the task of creating complex pages by providing an environment where server-side code execution happens transparently within HTML templates.