The Howdy Glossary

RTML is a proprietary scripting language utilized within Yahoo! Store's e-commerce platform to build dynamic, data-driven web pages that can interact with user input in real time. It merges HTML tags with its unique commands and logic constructs, facilitating the integration of e-commerce capabilities like shopping carts and product listings seamlessly into the site's interface. By enabling server-side code execution transparently within HTML templates, RTML simplifies the creation of intricate webpages.

Several competitors in the e-commerce platform industry offer alternatives to Yahoo! Store's RTML for creating dynamic and data-driven web pages. Notable contenders include platforms like Shopify, Magento, WooCommerce, and BigCommerce, all of which provide robust solutions for building online stores with e-commerce functionalities. These platforms offer their scripting languages, themes, and plugins to facilitate the creation of interactive and responsive websites catering to diverse needs in the e-commerce sector.

Yahoo! Store's RTML stands out from its competitors due to its proprietary scripting language specifically designed for its environment. RTML seamlessly integrates custom commands and logic constructs with HTML tags, simplifying the incorporation of essential features like shopping carts and checkout processes into website interfaces. This approach eliminates relying on third-party plugins or themes by enabling server-side code execution within HTML templates, offering a streamlined method tailored for building sophisticated web pages with real-time interaction capabilities on Yahoo! Store's platform.