Specific Media, founded in 1999, acquired Myspace in 2011. Myspace, originally launched in 2003 as a social networking site focused on music and entertainment, experienced significant growth before declining due to competition from other platforms. Specific Media aimed to revitalize Myspace by leveraging its digital advertising capabilities and audience segmentation technologies.
Specific Media (Myspace)
Specific Media, which acquired Myspace in 2011, is a digital media company specializing in targeted advertising and audience segmentation. It leverages data to deliver personalized ads across various digital platforms, while Myspace functions as a social networking service focused on music and entertainment.
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About Specific Media (Myspace)
Strengths of Specific Media (Myspace) included its robust data-driven advertising capabilities and strong focus on music and entertainment content. Weaknesses involved declining user engagement and competition from more popular social networks. Key competitors were Facebook, Twitter, and later platforms like Instagram and Snapchat.
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How to hire a Specific Media (Myspace) expert
A Specific Media (Myspace) expert must have skills in digital advertising, data analytics, audience segmentation, and programmatic ad buying. Proficiency in social media management, user engagement strategies, and familiarity with Myspace's platform and API are also essential.
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