An Experienced Designer with a career commencing in 2008, dedicated to the continuous expansion of knowledge and skills. Possesses an MBA in Neuromarketing, an MBA in Project Management, and is currently pursuing an MBA in Digital Product Design. Proficient in the UX/UI development process for creative projects, specializing in prototyping digital products, including websites, applications, and landing pages.

 at USCS - Universidade Municipal de São Caetano do Sul
11/1/2021

 at Anhanguera University São Paulo
2021 - 2022

 at Anhanguera University São Paulo
2014 - 2015

 at Anhanguera University São Paulo
2016 - 2017

 at State Technical School of São Paulo
2011 - 2012

 at USCS - Municipal University of São Caetano do Sul
2020 - 2021


5/1/2022 - Present

Managed and analyzed UX/UI flow within internal and supplier squads. Oversaw and approved layout improvements for the Compra Agora website, consistently aiming to enhance user navigation and purchase experiences. Handled process management and coordinated tasks with the Development team. Monitored and interpreted SEO and CRO metrics, actively contributing to the creation of project briefings. Developed skills in UX/UI design principles, SEO optimization techniques, and conversion rate optimization strategies. Used tools like Google Analytics, A/B testing platforms, and project management software like Jira and Trello.


8/1/2021 - 5/1/2022

Spearheaded the creative process and development of layouts for digital marketing campaigns aimed at client banking sector campaigns. Designed screens for ATMs, splash screens, transpromos, banners, and marketing emails, ensuring effective communication with end-users. Developed and implemented HTML/CSS for marketing emails, enhancing campaign performance. Collaborated with the interface team as a UX/UI Designer, contributing to the creation and refinement of digital products, including websites and landing pages, to improve user engagement and satisfaction.


3/1/2021 - 7/1/2021

Focused on enhancing user experience (UX/UI) through the development and prototyping of digital products, including websites, landing pages, and applications. Created visual communication projects, including social media posts, website banners, and product marketing emails targeting e-commerce communications. Executed qualitative and quantitative research methodologies, conducted persona mapping, and performed usability testing to inform design decisions. Designed for prominent brands, demonstrating versatility and creativity in delivering tailored solutions. Actively worked with industry-leading companies.


11/1/2018 - 2/1/2020

Led the creative development of visual projects for both internal and external use across online and offline media. Created approximately 1,600 illustrations to enhance consumer communication on social media platforms. Executed graphic design projects, including banners, folders, brochures, stickers, packaging, and newsletters. Conceptualized and implemented consumer engagement initiatives, organized internal events, and managed various projects for the Customer Relationship Center.


9/1/2016 - 3/1/2018

Executed image editing tasks for fashion and sports goods articles, ensuring high-quality visuals for websites. Coordinated and implemented a project for customizing sports items within an online catalog, overseeing a team to program real-time item customization. Developed technical expertise in proprietary programming languages and tools for web-based customization. Enhanced skills in project management, team supervision, and strategic implementation of web features to improve user experience.


7/1/2012 - 9/1/2016

Excelled in publishing, editing, and image processing for websites focused on clothing items and accessories. Specialized in handling image processing for extensive site catalogs, involving tasks such as clipping and assembling fashion items, individual pieces, still pieces, and precise hair clipping. Developed expertise in fabric adjustment, color correction, and light and shadow balancing. Contributed significantly to the creation and editing of advertising campaign materials targeting relevant brands.


9/1/2008 - 4/1/2009

Engaged in the development and creation of various marketing and promotional materials, including packaging, banners, folders, catalogs, teaching materials, advertisements for magazines, labels for packaging, and display projects. Produced key visual pieces, mockups, and logos, while also overseeing the creation of point-of-sale (POS) materials, page layout, image editing, and treatment, as well as general illustrations.

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