The Howdy Glossary

Empower is a comprehensive personal finance app that integrates budgeting, saving, spending tracking, and investment management. Users can link multiple financial accounts for a unified view, simplifying effective financial management. Key features include automatic transaction categorization, customizable budgets, bill tracking, and setting financial goals. Additionally, Empower integrates high-yield savings with checking accounts to optimize users' savings potential.

The app was created by Warren Hogarth and Justin Ammerlaan. Warren Hogarth brings extensive experience from the financial services sector and aims to empower individuals financially. Justin Ammerlaan's expertise in product development ensures the app's user-friendly design caters to diverse financial needs. Together, they founded Empower as a tool to enhance users' financial well-being through comprehensive functionality.

Empower distinguishes itself from competitors like Mint, YNAB (You Need A Budget), and Personal Capital through its unique features such as high-yield savings integration with checking accounts and robust account linking capabilities. It offers automatic transaction categorization along with customizable budgets and bill tracking tailored for various financial strategies. The user-friendly interface emphasizes empowering users towards informed decision-making regarding their finances while offering a holistic approach that prioritizes both accessibility and success in achieving individual financial goals.