Freshworks CRM was developed by Freshworks Inc., a company founded in 2010. The CRM product was introduced as part of the company's suite of business solutions to address the need for an intuitive and efficient customer relationship management tool. It aimed to simplify sales processes and enhance customer interactions, catering to businesses seeking to improve their sales and customer engagement strategies.
Freshworks CRM
Freshworks CRM is a customer relationship management software designed to help businesses manage interactions with customers and prospects. It offers features such as contact management, lead scoring, sales automation, email tracking, and reporting. The platform aims to streamline sales processes, enhance customer engagement, and improve overall sales productivity by providing tools for managing customer relationships more effectively.
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About Freshworks CRM
Strengths of Freshworks CRM include its user-friendly interface, robust automation features, and seamless integration with other Freshworks products. Weaknesses may involve limitations in customization and advanced analytics compared to some competitors. Key competitors include Salesforce, HubSpot CRM, and Zoho CRM, each offering varying features and pricing structures.
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How to hire a Freshworks CRM expert
A Freshworks CRM expert must possess skills in CRM configuration and customization, data management, and workflow automation. They should be proficient in using Freshworks APIs for integration purposes and have experience with sales process optimization. Familiarity with reporting and analytics within the platform is also essential for deriving actionable insights.
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