The Howdy Glossary

Zoho CRM is a software platform designed to manage customer relationships and streamline sales, marketing, and support activities. It offers tools for lead and contact management, deal tracking, pipeline visibility, and workflow automation. By centralizing customer data and improving communication within organizations, Zoho CRM aims to enhance efficiency in sales processes.

Part of the suite of products by Zoho Corporation—founded by Sridhar Vembu and Tony Thomas in 1996—Zoho CRM provides functionalities such as AI-powered sales predictions, advanced analytics, omnichannel communication tools, social media integration, and a customizable interface. This makes it versatile for businesses across various industries through extensive third-party integrations available on its marketplace.

Zoho CRM's affordability compared to competitors like Salesforce CRM or HubSpot CRM makes it attractive for small to mid-sized businesses. Its ease of use allows customization without requiring extensive technical expertise. The platform supports integrated business applications beyond CRM like project management and email marketing while offering robust AI-driven insights for improved sales strategies. Committed to data security and compliance, Zoho's scalable solution caters well to diverse business needs across sales, marketing, and support teams aiming for streamlined processes and enhanced customer relationships.