Klarna was founded in 2005 by Sebastian Siemiatkowski, Niklas Adalberth, and Victor Jacobsson in Sweden. It was created to simplify the online shopping experience by allowing consumers to receive goods before paying for them, addressing the need for a more flexible payment solution in e-commerce.
Klarna
Klarna is a financial technology service that facilitates online shopping by providing payment solutions such as "buy now, pay later," installment plans, and direct payments. It enables consumers to make purchases and pay for them over time, enhancing flexibility and convenience in e-commerce transactions.
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About Klarna
Strengths of Klarna included its user-friendly payment solutions, flexible payment options, and strong partnerships with numerous retailers. Weaknesses involved potential consumer debt risks and regulatory challenges. Competitors included Afterpay, Affirm, and PayPal's "Pay in 4" service.
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