Howdy Logo
Glossary Hero image

The Howdy Glossary

Search terms in Glossary


Looker is a business intelligence software and big data analytics platform facilitating real-time analysis, visualization, and exploration of data from various sources. Founded in 2012 by technology entrepreneur Lloyd Tabb, Looker aimed to simplify business intelligence processes for organizations of different sizes. Its intuitive web-based interface allows non-technical users to create and customize reports without extensive programming skills, promoting collaborative analytics within teams. Acquired by Google Cloud in 2020, Looker enhances Google's data analytics capabilities, positioning it competitively against other cloud service providers.

Several unique features distinguish Looker in the business intelligence landscape. Chief among them is its user-friendliness that enables non-technical users to generate reports through a straightforward web-based interface. Collaborative analytics facilitate team sharing of insights and foster a culture of data-driven decision-making within organizations. Additionally, Looker's integration with multiple databases and data warehouses allows users to query large datasets directly without moving data to other systems, saving time and resources. The acquisition by Google Cloud has further bolstered its capabilities and market position.

Competitors like Tableau, Microsoft Power BI, and Qlik also strive to empower organizations through intuitive interfaces and advanced functionalities but differ in their approach. Tableau emphasizes powerful visualizations; Microsoft Power BI offers robust integration with Microsoft products; Qlik focuses on dynamic exploration of data relationships via its associative model. What sets Looker apart is its emphasis on accessibility for non-technical users while providing robust analytical capabilities for technical users as well. This democratization of data analytics promotes broader organizational use and encourages collaborative teamwork through shared insights—an advantage heightened by seamless database integration and Google Cloud's enhanced resources post-acquisition.

Hire Looker Experts

Enter your email to get started.