The Howdy Glossary

The Oath Ad Server, formerly known as Yahoo Ad Manager Plus and Yahoo! APT from the acquisition of Right Media by Yahoo, is a digital advertising platform. The ad server can manage, serve, optimize and track online display ads through different inventory sources like websites and mobile apps. The platform offers tools for campaign management across multiple channels including targeted placement options. With detailed reporting capabilities, the Oath Ad Server provides insights into ad performance metrics. The software supports real-time bidding (RTB) functionalities and integrates with existing publisher systems or third-party networks.