Planable

Planable was created in 2016 by Xenia Muntean, Vlad Calus, and Nicolae Gudumac. It was developed to address the challenges faced by social media teams in collaborating and managing content. The founders aimed to simplify the workflow of planning, approving, and scheduling social media posts by providing a platform that allowed for real-time collaboration and feedback among team members.

Strengths of Planable include its intuitive interface, real-time collaboration features, and efficient content approval process. Weaknesses may involve limited advanced analytics and integration options compared to some competitors. Competitors include Hootsuite, Buffer, and Sprout Social, which offer similar social media management capabilities.

A Planable expert must have skills in social media content creation and scheduling, familiarity with collaborative tools for team communication, proficiency in using Planable's interface for planning and organizing content calendars, and the ability to manage feedback and approval workflows effectively. Understanding of basic analytics within the platform is also beneficial.