The Howdy Glossary

Sendy is a self-hosted email marketing software integrated with Amazon Web Services' Simple Email Service, offering features such as newsletters, autoresponders, drip campaigns, subscriber segmentation, real-time tracking of emails, and auto-list cleaning. It supports integration with various web applications through its API and provides subscription forms for collecting new subscribers directly on websites or landing pages. Created by Ben Keen in Sydney, Australia, Sendy was developed to provide a cost-effective solution for businesses aiming to manage their email marketing campaigns more efficiently.

Unique features of Sendy include its self-hosted nature which gives users full control over their email marketing data and operations. This platform stands out due to its one-time fee for the software license coupled with AWS usage costs, making it more economical than traditional platforms. Advanced segmentation options enable targeted subscriber lists while real-time tracking ensures detailed analytics on emails sent. Automatic list cleaning maintains list hygiene and integrates seamlessly with popular web applications through API access.

Sendy's main competitors are Mailchimp, Constant Contact, AWeber, and GetResponse which offer similar capabilities but differ in being cloud-based solutions often entailing ongoing subscription costs. Sendy's competitive edge lies in its self-hosting feature that provides complete control over data privacy—a critical advantage for businesses with stringent security needs—and cost-effectiveness owing to its licensing model tailored for high-volume senders. Its advanced segmentation tools enhance targeted campaign efficiency leading to better engagement rates while flexible integrations via API further bolster the platform’s adaptability to varied business requirements.