Society6

Society6 was created in 2009 by Justin Wills, Lucas Tirigall-Caste, and Justin Cooper. It was established to provide artists with a platform to showcase and sell their artwork globally. The founders aimed to empower artists by offering them an opportunity to reach a wider audience without the complexities of production and distribution. The site grew as it attracted a diverse range of artists and consumers interested in unique, artist-designed products.

Strengths of Society6 include a wide variety of artist-designed products, a global reach for artists, and a seamless production and fulfillment process. Weaknesses may involve limited control for artists over pricing and marketing, as well as potential competition among numerous artists on the platform. Competitors include Redbubble, Etsy, and Zazzle, all of which offer similar platforms for artists to sell custom-designed products.

A Society6 expert should possess skills in digital design software such as Adobe Illustrator or Photoshop to create high-quality artwork. Proficiency in digital marketing and social media management is essential for promoting products effectively. Knowledge of SEO practices can enhance visibility on the platform. Familiarity with Society6's interface and product specifications is crucial for optimizing artwork placement and ensuring quality prints.