The Howdy Glossary

Storenvy is an e-commerce platform and social marketplace founded by Jon Crawford in 2010. It enables independent merchants to establish online stores within a community of creatives, offering various tools for storefront design, product management, order processing, and customer communication. Storenvy distinguishes itself by providing a social shopping experience where users can follow stores or shoppers, which helps them stay updated about new items added to the marketplace.

Storenvy's unique features set it apart from competitors like Etsy, Shopify, Big Cartel, and WooCommerce. While these platforms primarily focus on facilitating online sales for businesses of all sizes or specific niches (such as handmade goods), Storenvy combines e-commerce functionality with a social marketplace aspect that emphasizes community interaction and discovery. This approach fosters stronger engagement among users and allows independent merchants to showcase their creativity within a supportive environment.

The platform targets artisans, makers, small businesses, and those looking to build an online presence while engaging with like-minded individuals. By prioritizing creativity and community-driven interactions through its distinctive combination of tools and features, Storenvy creates an ideal space for sellers who value both commerce and connection. This alignment with the needs of independent merchants solidifies Storenvy's position as a favorable choice for those wanting more than just a traditional online store setup.