The Howdy Glossary

Customer.io is an email marketing software. The platform allows businesses to communicate with customers and prospects through personalized emails. The main feature of Customer.io is the ability to send targeted messages based on user behavior or profile data, often referred to as behavioral messaging or event-driven email automation. This approach helps tailor communications for different segments within a customer base, improving open rates and engagement while reducing unsubscribes that can result from irrelevant content. Additionally, Customer.io offers analytics tools for tracking campaign performance metrics such as click-through rates and conversion rates.