The Howdy Glossary

FinancialForce Accounting is a cloud-based accounting solution built on the Salesforce platform, catering to small and medium-sized businesses as well as large enterprises. It automates billing, revenue recognition, project accounting, and financial reporting processes while ensuring seamless data flow from sales to invoicing without requiring manual inputs or reconciliations. The software provides real-time analytics, customizable dashboards, advanced general ledger capabilities, multi-currency support, and regulatory compliance.

Founded in 2009 by Jeremy Roche and Nigel Lenegan as a joint venture between UNIT4 and Salesforce, FinancialForce aimed to bring innovative cloud-based ERP solutions to businesses of all sizes. FinancialForce Accounting integrates with other Salesforce applications for seamless data transfer from sales activities through financial management tasks. Its automation features streamline various accounting functions while offering tools like real-time analytics and customizable dashboards that enhance decision-making for finance professionals.

FinancialForce Accounting distinguishes itself from competitors like Xero, QuickBooks Online, Sage Intacct, NetSuite, and FreshBooks through its integration with the Salesforce platform. This enables automated data flow across business processes such as billing and financial reporting. The software's focus on comprehensive functionalities—including advanced general ledger operations—real-time insights via analytics dashboards, multi-currency support, and regulatory compliance further solidify its position as a tailored solution for diverse business needs looking to leverage cloud technology within the Salesforce ecosystem for efficient financial management.