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Shift4Shop is a cloud-based e-commerce platform for launching and managing online stores. The platform offers a variety of features including customizable templates, easy product uploads, built-in marketing tools, compatibility with multiple payment gateways, and 24/7 customer support. Shift4Shop also supports search engine optimization (SEO) practices to improve visibility on search engines and analytics that provide insights into customer behavior to help store owners optimize their sites for better conversion rates.

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