AppNexus is a digital advertising technology company that provides ad server software tailored for publishers, advertisers, and media buyers to manage and optimize their digital advertising campaigns. Founded in 2007 by Brian O'Kelley, Mike Nolet, and Michael Rubenstein, AppNexus offers features such as real-time bidding on ad inventory from various sources, audience segmentation tools, campaign performance analysis capabilities, and advanced forecasting functionalities. These tools help users streamline their digital advertising operations while improving targeting capabilities and the overall efficiency of their campaigns.
AppNexus distinguishes itself through its robust real-time bidding (RTB) functionality that allows users to bid instantaneously on ad inventory across multiple platforms. This feature ensures timely transactions within the digital advertising ecosystem. Furthermore, AppNexus' advanced forecasting features assist media companies in predicting future inventory availability and pricing trends for strategic planning purposes. The combination of these unique features enhances the platform's effectiveness in helping publishers, advertisers, and media buyers achieve their digital advertising objectives.
Compared to its main competitors like Google's DoubleClick Ad Exchange, Rubicon Project, OpenX, and MediaMath—which provide similar solutions—AppNexus sets itself apart with its sophisticated RTB capabilities and advanced forecasting tools. Additionally, it emphasizes scalability by offering precise audience targeting at scale along with comprehensive analytics for evaluating campaign performance. These distinct advantages position AppNexus as a leading comprehensive solution in the industry focused on maximizing efficiency and impact for its users’ digital advertising initiatives while enabling informed decision-making through predictive analytics.
Appnexus
Hire Appnexus Experts
Enter your email to get started.
Explore Howdy Candidates