Episerver was created in 1994 by Mikael Runhem in Sweden. It began as a content management system designed to help businesses manage and publish web content effectively. Over the years, it evolved into a comprehensive digital experience platform, incorporating features for e-commerce and personalization. In 2020, Episerver acquired Optimizely and subsequently rebranded itself under the Optimizely name to reflect its expanded capabilities in experimentation and optimization.
Episerver
Episerver, now known as Optimizely, is a digital experience platform that enables businesses to create and manage personalized content across websites, e-commerce platforms, and digital marketing channels. It offers tools for content management, digital commerce, and intelligent data-driven optimization to enhance customer experiences and drive engagement.
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About Episerver
Episerver's strengths included its robust content management capabilities, seamless integration with e-commerce features, and strong personalization tools. Its weaknesses involved a steeper learning curve for new users and potentially higher costs for smaller businesses. Competitors included Adobe Experience Manager, Sitecore, and Salesforce Commerce Cloud.
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How to hire a Episerver expert
An Episerver expert must possess skills in .NET development, as the platform is built on this framework. Proficiency in HTML, CSS, and JavaScript is essential for front-end customization. Knowledge of Episerver's APIs and integration capabilities is crucial for extending functionalities. Familiarity with digital marketing concepts and e-commerce strategies is also beneficial for leveraging the platform's full potential.
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